The Exercise Coach
Mike and Andrea Sims, owners
The most rewarding part of our job is helping people become stronger and live a healthier lifestyle.
Our business helps others live a healthy life by... leveraging personalized smart strength training as a means to maximize both exercise efficiency and total body effort.
A big misconception in our field is... that movement quantity is more important than muscle quality. Short duration, high-intensity exercise is necessary to maintain and increase muscle quality and cannot be achieved with a cardio-based exercise program alone.
Our business is unique because... we combine bio-adaptive exercise technology with the guidance and encouragement of certified coaches. Our dynamic exercise experience blends personalized strength and interval cardio training in each 20-minute session.
Customers mainly come to us needing... a sustainable fitness routine after being failed by the typical big-gym experience. We offer a comprehensive training approach that is designed to be a perfect fit for each client, regardless of their current fitness level.
The technology we’re most excited about is... our high-tech computerized machines, Exerbotics, that offer highly personalized programs optimized for efficiency, resulting in only two 20-minute workouts per week that cannot be matched in effectiveness with even seven days a week of traditional activity-based exercise.
Our top health and wellness tip for 2020 is... to counteract the effects of aging with strength training.