Barbiecore is trending, and the world has gone pink in anticipation of exactly what a Barbie world looks like on the big screen. Greta Gerwig’s directorial vision starring Margot Robbie and Ryan Gosling opens in theaters July, 21 leaving fans all over the country scrambling to find the perfect outfit for their own pink carpet parties.
Those with the lyrics, "Come on Barbie, let’s go party!" on the brain will be glad to know that EVO Entertainment is hosting a special pinked-out pop-up event entitled “Destination: Barbie Land."
Taking place at EVO’s Southlake location July 19-23, the event is free and open to those with or without movie tickets who want to fully immerse themselves in the essence and glamour of the iconic doll first launched by Mattel in 1959.
“One of the most iconic American brands is headed to the big screen this summer, and the excitement for the film is palpable. As we approach what is poised to be one of the largest pop-culture moments and biggest movies of the year, we wanted to create a truly unique way for fans to get in on the fun,” says Marissa Blomstrom, Chief Marketing Officer at EVO Entertainment.
Built in partnership with Art Seen Alliance, EVO's Barbie Land is the first-of-its-kind movie experience that promises to be a pink experiential paradise with opportunities to:
- Walk a premier-styled pink carpet.
- Snap photos at Barbie’s Glam Boutique — a fashionably larger-than-life photo station.
- Enjoy Barbie’s Beach Club — complete with palm trees and light-up chairs.
- Dance to the beat on the Barbie Disco Dance Floor.
The hottest ticket in town may be for the special Barbie Dress-up Party that takes place on July 22. The sold-out event will be a sight to behold as attendees will undoubtedly dress to impress in Barbie style.